Baño Diseño – ISH 2009 in Frankfurt/Main
For the ISH 2009, THE leading international trade fair for innovative bathroom design, the agency of Baño & Diseño from Spain mandated us with the planning and construction of a representative trade fair stand for the Spanish manufacturer of high-quality bathroom accessories.
With the production of its bathroom products, the client attaches great importance to first-class quality of the materials used. Of course, we intended to live up to this claim.
By doubling the rear and side walls and the installation of 16 illuminated glass cabinet niches, we made use of the generously sized partition walls of this row stand as a presentation surface. Therefore, we created as much display space as possible for the accessories without blocking the stand space with display cabinets.
We integrated additional exhibition niches into the partition walls, which separated both separate meeting areas in the rear section of the trade fair stand from the exhibition space. These display boxes are also inserted in the partition walls of the centrally positioned booth, which simultaneously conceals the hall pillar located on the stand space.
The simple design in a modern black-white look captivates with its practicality and elegance. With the complete covering of the partition walls and the white floor tiles, we draw a clean and clear line.
The visitor gains the impression of being at a fine art exhibition. The cool ambience is loosened up by a large, backlit textile banner on the corridor side of the booth wall.
The perfectly colour coordinated image motif and the red company logos installed on the front, on the right and left at the top of the faceplate form a visual highlight and round off the design.
With the designing of the trade fair presence, we fully met the client’s expectations and smoothed the path to a joint German-Spanish future.
